The NFL's Greening Efforts
Over the past 25 years, the NFL has sponsored and supported environmental projects in each Super Bowl host community. This year’s projects, developed in partnership with the Minnesota Super Bowl LII Host Committee, address the environmental impact of Super Bowl events and create a positive legacy in the host community. Solid Waste Management/Recycling: Solid waste is being diverted from landfills via recycling and material repurposing projects at facilities, including the SB Experience football theme park and the Super Bowl LIVE fan festival. New this year is a ground-breaking “Zero Waste” project in partnership with PepsiCo, SMG, and Aramark to develop a permanent waste diversion process at US Bank Stadium – a “green” legacy of SB LII. E-Waste Recycling: A public recycling rally this year set a Super Bowl record: collecting 42,000 pounds of e-waste to be responsibly recycled. Prepared Food Recovery: Extra prepared food from Super Bowl events is being donated to community agencies in partnership with Second Harvest Heartland and other local food recovery organizations. Material Donation: All reusable materials from Super Bowl events are being donated to local organizations for reuse/repurposing. Materials include office supplies, equipment, building materials, signage, and decor. Super Kids – Super Sharing: Nearly 100 local schools and YMCAs collected books, sports equipment, games, and school supplies for local children in need. Used cell phones were also collected by NFL sponsor Verizon to support STEM education projects. Climate Change Initiatives: Emissions from electricity usage at all major Super Bowl venues are being offset using renewable energy certificates, while the Super Bowl LII Urban Forestry Program provided 15 community grants to plant more than 12,000 trees throughout the state. To learn more, contact Jack Groh at firstname.lastname@example.org.