In support of the NFL’s vision to grow the game of football and engage youth participants, the “Play Football” initiative was launched in 2016. Through a partnership with USA Football, the NFL has increased focus on educating parents, removing barriers to play, and ensuring that every boy and girl has an entry point to the game. Heads Up Football education continues to grow and NFL FLAG football has more than 340,000 kids playing across the country. Learn more about the Play Football initiative by visiting PlayFootball.com or follow @NFLPlayFootball. Join the conversation on social media using #LetsPlayFootball.