InSideOut Initiative & Character Playbook
InSideOut Initiative The InSideOut Initiative was co-founded by NFL legend Joe Ehrmann and Minnesota High School League associate director Jody Redman to help transform the “win-at-all-costs” sports culture in high school communities to one that defines and promotes the life-sustaining development of the athlete’s inner self. The NFL Foundation is funding statewide implementation of the InSideOut Initiative with NFL clubs in California, Colorado, Georgia, Indiana, Louisiana, Ohio, Tennessee, and Texas, with plans for further expansion. Learn more at insideoutinitiative.org. Character Playbook The NFL/United Way Character Playbook program is a digital education program that helps middle school students learn how to cultivate and maintain healthy relationships. The NFL, along with longtime partner United Way Worldwide and digital learning innovator EVERFI, Inc., created this scalable and evidence-based program, which has rolled out in all 32 NFL market communities over the past two years. Character Playbook consists of six interactive modules that support positive character development, social-emotional learning, and healthy relationships for students in grades 7-9. By the end of the program’s first year, approximately 1,300 teachers helped 88,000 students in nearly 30 states complete more than 170,000 hours of learning. Building on this success, Character Playbook has expanded to 360 more schools along with the 2017 NFL season launch of Character Playbook LIVE - part of a league-wide initiative to engage more students in the important conversation of why character matters. Find out more at characterplaybook.com.