Every Cleat Tells a Story
My Cause My Cleats was launched during the 2016 season to provide NFL players the chance to share the causes that are important to them. The initiative was a culmination of 18 months of collaborative work between the NFL and players across the league. In the inaugural year, more than 500 players showcased their causes on-field during games, and many worked directly with Nike, Under Armour, and Adidas to design their cleats. During Week 13 of the 2017 NFL season, more than 800 players participated and took the field in customized cleats with special meaning behind them. Players again had the opportunity to raise funds for the cause of their choosing by auctioning their cleats off at NFL Auction. The NFL donates all funds to charities selected by players. Cleats from the 2016 and 2017 My Cause My Cleats campaign have raised nearly $200,000 for players’ causes. Visit nfl.com/mycausemycleats to discover the causes behind each player’s cleats.