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NFL Initiatives

Youth Health and Wellness

In October of 2007, the NFL launched NFL PLAY 60, a national youth health and fitness campaign focused on increasing the wellness of young fans by encouraging them to be active for at least 60 minutes a day. Over the past decade, the NFL has partnered with leading academic, scientific and nonprofit organizations, including the American Heart Association, National Dairy Council, Special Olympics, Shriners Hospitals for Children, St. Jude and the United Way, to help children of all abilities lead healthier, active lives. Visit nfl.com/play60 to join the movement.