Working Together to Prevent DUIs
Each year, drunk driving kills approximately 10,000 people and injures 290,000 more.
Since 2010, Mothers Against Drunk Driving and the NFL have worked together to help reduce drunk driving and remind fans to play the most valuable position in the NFL: the designated driver.
Over the last five years, more than 1.4 million fans have signed up to be designated drivers, and many NFL teams work with MADD volunteers on game day to pass out information to fans about the important role of a non-drinking designated driver and how to sign up as one.
The NFL also works with MADD to educate league and team staff as part of annual Social Responsibility education. During the 2017 season, the MADD team – in partnership with the NFL’s Player Engagement department– traveled across the country during the Rookie Transition Program to educate rookies about the dangers of drunk driving.
The NFL joins MADD in their important work to create a future of No More Victims. For more information, visit www.madd.org.
Excellence On and Off the Field
Don Shula Coach of the Year Award
In support of the NFL’s vision to grow the game of football and engage youth participants, the “Play Football” initiative was launched in 2016. Through a partnership with USA Football, the NFL has increased focus on educating parents, removing barriers to play, and ensuring that every boy and girl has an entry point to the game. Heads Up Football education continues to grow and NFL FLAG football has more than 340,000 kids playing across the country. Learn more about the Play Football initiative by visiting PlayFootball.com or follow @NFLPlayFootball. Join the conversation on social media using #LetsPlayFootball.