Youth Health and Wellness
In October of 2007, the NFL launched NFL PLAY 60, a national youth health and fitness campaign focused on increasing the wellness of young fans by encouraging them to be active for at least 60 minutes a day. Over the past decade, the NFL has partnered with leading academic, scientific and nonprofit organizations, including the American Heart Association, National Dairy Council, Special Olympics, Shriners Hospitals for Children, St. Jude and the United Way, to help children of all abilities lead healthier, active lives. Visit nfl.com/play60 to join the movement.
The NFL, its clubs, players, the NFL Players Association and the American Cancer Society are committed to the fight against cancer. Crucial Catch expands the impact of the NFL's work around breast cancer to address multiple types of cancer through early detection and risk reduction. Since 2009, the first year of the NFL's Crucial Catch campaign, the league’s work has raised more than $18 million for the American Cancer Society. Money raised through Crucial Catch supports the American Cancer Society’s Community Health Advocates implementing Nationwide Grants for Empowerment and Equity (CHANGE) program, which promotes health equity and addresses cancer early detection disparities through community based cancer prevention programs. Visit nfl.com/crucialcatch to learn more and get involved.
NFL Salute to Service
Honoring the military is part of the fabric of the NFL. Salute to Service is the NFL's year-round effort to Honor, Empower and Connect our nation's active service members, veterans and their families. It is grounded in deep partnerships with nonprofits and organizations that support the military community in the United States and across the world. Since 2011, the NFL has raised more than $26 million for its military non-profit partners. Visit nfl.com/salute to learn more about the NFL’s Salute to Service.
Every Cleat Tells a Story
My Cause My Cleats was launched during the 2016 season to provide NFL players the chance to share the causes that are important to them. The initiative was a culmination of 18 months of collaborative work between the NFL and players across the league. In the inaugural year, more than 500 players showcased their causes on-field during games, and many worked directly with Nike, Under Armour, and Adidas to design their cleats. During Week 13 of the 2017 NFL season, more than 800 players participated and took the field in customized cleats with special meaning behind them. Players again had the opportunity to raise funds for the cause of their choosing by auctioning their cleats off at NFL Auction. The NFL donates all funds to charities selected by players. Cleats from the 2016 and 2017 My Cause My Cleats campaign have raised nearly $200,000 for players’ causes. Visit nfl.com/mycausemycleats to discover the causes behind each player’s cleats.
InSideOut Initiative & Character Playbook
Social Responsibility Resources
NFL Social Responsibility Annual Reports
Annual NFL Social Responsibility Education
Made available to the public each year after all 6,000 members of NFL teams and NFL league offices takes part.
Year Four Education: Looks at the importance of healthy manhood, and modeling appropriate behaviors in family and friend relationships.
Year Three Education: Includes a focus on the importance of ‘active bystanders’ on the issues of domestic violence and sexual assault (DV/SA), as well as segments on DUI and firearm safety.
Year Two Education: A firsthand look at the impact of family violence and sexual assault on the lives of victims and survivors.
Year One Education: A baseline education on domestic violence, sexual assault, and child abuse.
Helpful links on DV/SA Education & Prevention
Addressing and Preventing Relationship Violence
Since 2014, the NFL has provided financial support to the National Domestic Violence Hotline (The Hotline) in its mission to shift power back to people affected by relationship abuse. Since then, The Hotline has surpassed many milestones, including answering its 4 millionth contact and moving to a new headquarters location in Austin, Texas—doubling its capacity to answer calls, online chats and text messages. In addition, financial support provided the NFL has helped The Hotline further its policy work in Washington, D.C., and its work with members of Congress to strengthen laws to provide greater protection for victims and survivors of domestic violence. To learn more about The Hotline’s work, please visit www.thehotline.org.
The NFL’s financial support of the National Sexual Violence Resource Center enabled them to partner with other organizations and create Raliance, a sexual violence prevention partnership. This major national initiative is focused on sexual assault prevention, public policy initiatives and support services for victims and survivors. It has awarded millions in innovative grants focused on service to survivors, research, and assistance for people who may commit sexual harm; published an annual report devoted to Ending Sexual Violence in One Generation; and convened the next generation of sexual violence prevention activists through a youth summit in Washington, D.C. For more information, visit www.raliance.org.
In addition to its relationship with The Hotline and Raliance, the NFL works with organizations including One Love, the National Coalition Against Domestic Violence, It’s On Us, Safe Horizon, NO MORE, and other national and local organizations committed to addressing and preventing relationship violence. NFL representatives also meet with employees of local DV/SA organization in conjunction with major NFL events in order to share ideas, learn more about needs, and brainstorm ways the NFL and its clubs can help.
During Super Bowl week, the league hosts a private event to celebrate the often unnoticed efforts of the hundreds of employees and volunteers working behind the scenes at domestic violence shelters, sexual assault prevention organizations and similar institutions.
In addition, the NFL works annually with Super Bowl host communities on funding and deploying human trafficking prevention initiatives. In addition, all 32 NFL clubs continue work in their communities with local domestic violence and sexual assault organizations on activities ranging from abuse intervention programs, crisis center fundraisers, high school healthy relationship assemblies, and local public service campaigns.