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NFL Initiatives

Youth Health and Wellness

In October of 2007, the NFL launched NFL PLAY 60, a national youth health and fitness campaign focused on increasing the wellness of young fans by encouraging them to be active for at least 60 minutes a day. Over the past decade, the NFL has partnered with leading academic, scientific and nonprofit organizations, including the American Heart Association, National Dairy Council, Special Olympics, Shriners Hospitals for Children, St. Jude and the United Way, to help children of all abilities lead healthier, active lives. Visit nfl.com/play60 to join the movement.
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NFL Initiatives

NFL Salute to Service

Honoring the military is part of the fabric of the NFL. Salute to Service is the NFL's year-round effort to Honor, Empower and Connect our nation's active service members, veterans and their families. It is grounded in deep partnerships with nonprofits and organizations that support the military community in the United States and across the world. Since 2011, the NFL has raised more than $26 million for its military non-profit partners. Visit nfl.com/salute to learn more about the NFL’s Salute to Service.

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Philanthropy & Legacy

NFL Foundation

The National Football League Foundation is a non-profit organization dedicated to improving the lives of those touched by the game of football – from players at all levels to communities across the country. The NFL Foundation represents the 32 NFL clubs and supports the health, safety and wellness of athletes, youth football, and the communities that support our game.
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Philanthropy & Legacy

NFL Auction

There’s only one place to bid on exclusive Super Bowl Packages and authentic signed and game-used items from your favorite teams and players: NFL.com/auction. Over the past five years NFL Auction has donated more than $5 million to NFL, team and player charities and nonprofits. The NFL does not retain any profits generated by the sale of products on the NFL Auction platform.
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Social Impact

Social Responsibility Resources

NFL Social Responsibility Annual Reports

2015 Social Responsibility Annual Report
2016 Social Responsibility Annual Report
2017 Social Responsibility Annual Report

Annual NFL Social Responsibility Education

Made available to the public each year after all 6,000 members of NFL teams and NFL league offices takes part.

Year Four Education: Looks at the importance of healthy manhood, and modeling appropriate behaviors in family and friend relationships. 

Year Three Education: Includes a focus on the importance of ‘active bystanders’ on the issues of domestic violence and sexual assault (DV/SA), as well as segments on DUI and firearm safety.

Year Two Education: A firsthand look at the impact of family violence and sexual assault on the lives of victims and survivors.

Year One Education: A baseline education on domestic violence, sexual assault, and child abuse.

Helpful links on DV/SA Education & Prevention