The NFL, its players and teams are committed to improving their communities. We recognize our joint ability to effect positive, constructive and meaningful change in our country. We also recognize that such change requires committed, sustained, thoughtful and strategic engagement. Together with Players Coalition, an independent 501(c)(3) entity, the league and its clubs are supporting organizations across the country who are increasing access to opportunity for underserved communities, with a particular focus on:
- Education and Economic Advancement
- Police and Community Relations
- Criminal Justice Reform
In addition to the players’ and teams’ ongoing work, the league also created a committee on Social Justice, which includes owners Michael Bidwill, Arthur Blank, Dee Haslam, Shad Khan and Stephen Ross, and players Kelvin Beachum, Anquan Boldin, Josh McCown, Josh Norman and Aeneas Williams. And, together, the NFL Foundation and Players Coalition will fund millions of dollars in grants to organizations that focus on issues surrounding social justice nationwide.For additional information, please visit: www.nfl.com/inspirechange or https://players-coalition.org/
Youth Health and Wellness
In October of 2007, the NFL launched NFL PLAY 60, a national youth health and fitness campaign focused on increasing the wellness of young fans by encouraging them to be active for at least 60 minutes a day. Over the past decade, the NFL has partnered with leading academic, scientific and nonprofit organizations, including the American Heart Association, National Dairy Council, Special Olympics, Shriners Hospitals for Children, St. Jude and the United Way, to help children of all abilities lead healthier, active lives. Visit nfl.com/play60 to join the movement.
The NFL, its clubs, players, the NFL Players Association and the American Cancer Society are committed to the fight against cancer. Crucial Catch expands the impact of the NFL's work around breast cancer to address multiple types of cancer through early detection and risk reduction. Since 2009, the first year of the NFL's Crucial Catch campaign, the league’s work has raised more than $18 million for the American Cancer Society. Money raised through Crucial Catch supports the American Cancer Society’s Community Health Advocates implementing Nationwide Grants for Empowerment and Equity (CHANGE) program, which promotes health equity and addresses cancer early detection disparities through community based cancer prevention programs. Visit nfl.com/crucialcatch to learn more and get involved.
NFL Salute to Service
Honoring the military is part of the fabric of the NFL. Salute to Service is the NFL's year-round effort to Honor, Empower and Connect our nation's active service members, veterans and their families. It is grounded in deep partnerships with nonprofits and organizations that support the military community in the United States and across the world. Since 2011, the NFL has raised more than $26 million for its military non-profit partners. Visit nfl.com/salute to learn more about the NFL’s Salute to Service.
Every Cleat Tells a Story
My Cause My Cleats was launched during the 2016 season to provide NFL players the chance to share the causes that are important to them. The initiative was a culmination of 18 months of collaborative work between the NFL and players across the league. In the inaugural year, more than 500 players showcased their causes on-field during games, and many worked directly with Nike, Under Armour, and Adidas to design their cleats. During Week 13 of the 2017 NFL season, more than 800 players participated and took the field in customized cleats with special meaning behind them. Players again had the opportunity to raise funds for the cause of their choosing by auctioning their cleats off at NFL Auction. The NFL donates all funds to charities selected by players. Cleats from the 2016 and 2017 My Cause My Cleats campaign have raised nearly $200,000 for players’ causes. Visit nfl.com/mycausemycleats to discover the causes behind each player’s cleats.
InSideOut Initiative & Character Playbook
Social Responsibility Resources
NFL Social Responsibility Annual Reports
Annual NFL Social Responsibility Education
Made available to the public each year after all 6,000 members of NFL teams and NFL league offices takes part.
Year Four Education: Looks at the importance of healthy manhood, and modeling appropriate behaviors in family and friend relationships.
Year Three Education: Includes a focus on the importance of ‘active bystanders’ on the issues of domestic violence and sexual assault (DV/SA), as well as segments on DUI and firearm safety.
Year Two Education: A firsthand look at the impact of family violence and sexual assault on the lives of victims and survivors.
Year One Education: A baseline education on domestic violence, sexual assault, and child abuse.
Helpful links on DV/SA Education & Prevention